The iPad launch date is now only a few days away (for Americans anyway) and Apple is going into full swing with it’s marketing push to keep us Apple fan boys tided over until the big day. Firstly they released the TV advert to get our gadget juices flowing, then came the ample amount of guided tours to tell us everything we will ever need to know about the iPad.
The guided tours feature a narrator enthusiastically explaining how each application works, while an anonymous pair of hands (and legs) demonstrate how to use each feature. Various gesture controls are also shown, particularly the ‘tap and hold’ which brings up a separate menu to allow you to perform different actions on the item you are tapping on. I believe this will be a big feature on the upcoming iPad and hopefully on any new iPhone OS updates too. The narrator is very keen to tell us how easy, innovative and simple everything is to use (no surprises there) which, combined with Apple’s clean and simple advert design makes it a very effective marketing tool in making you want something you don’t really need.
I’m looking forward to the updated You Tube app, as the current iPhone version is not up to scratch and could do with a thorough update (has it ever had one?) It looks a lot more visually appealing and brings many needed features to the device which its little brother is lacking. Yes, the iPad does have a lot more screen space so there’s more room for slick design updates but basic improvements to the iPhone would be nice.
If you’re still unsure as to what all the fuss is about, check out all of the Guided Tours to give you a real flavour of what the iPad can do. It’s much more appealing and informative than a bunch of Apple execs sitting in front of a white background poetically declaring they’ve just made the greatest product in the entire world (ok, ok I do enjoy those videos, but they do blow their own trumpets a bit.)
Enjoy the tours, I know I will!